The GREAT guardian Unveil: It’s all about taking Owners hop of every facets of your being.
If you told me I’d attend an event that felt like a giant group hug, I might have rolled my eyes. But here I was, standing at Come True Café, The Starhill KL, surrounded by an atmosphere of joy, empowerment, and the glow of guardian’s new branding. Trust me, it wasn’t just the café lights that made everything shine, it was the message. guardian’s latest campaign surprised me in the best way, it felt like walking into a room full of acceptance, positivity, and people celebrating being themselves.
The big reveal? guardian has launched a new campaign, “Own Your Beautiful. Take Control of Your Wellbeing.” It’s not just about a sleek new logo or catchy tagline – it’s a reminder to embrace who we are and own every part of our journey.
Finally, A Campaign That Gets It
Let’s be real – society’s idea of “perfect” doesn’t fit most of us. I’m a hijabi in my 40s, with a body that doesn’t follow any fashion magazine’s rules. That’s why guardian’s message hit home. This campaign isn’t about flawless skin, trendy looks, or being picture-perfect. It’s about recognizing that our realness is what makes us beautiful. Taking ownership of our beautiful, mess, sacrifice, toughness, dedication and everyday life, is the first step towards our wellbeing & gain, so that we could become a stronger version of ourselves and be the masterpiece that we are.
For years, guardian has been a part of our lives – whether we’re grabbing last-minute essentials or indulging in a self-care splurge. And now, they’re taking it further. They’re saying, “Hey, you don’t have to change who you are to be beautiful, healthy, or worthy. Just own it.”
For years, guardian has been a part of our lives – whether we’re grabbing last-minute essentials or indulging in a self-care splurge. And now, they’re taking it further. They’re saying, “Hey, you don’t have to change who you are to be beautiful, healthy, or worthy. Just own it.”
The Message We All Need
guardian’s new brand film gave me goosebumps. It wasn’t just another ad; it was a collection of moments that felt… real. From the little wins to the tough days, it reminded me that our beauty lies in those everyday struggles and triumphs.
guardian’s new brand film gave me goosebumps. It wasn’t just another ad; it was a collection of moments that felt… real. From the little wins to the tough days, it reminded me that our beauty lies in those everyday struggles and triumphs.
Priscilla Wu, guardian Malaysia’s Managing Director, nailed it when she said this campaign is about owning your beauty and wellbeing.
It’s empowering to think that each of us has the right to define what beauty and health mean on our terms.
Diversity Front and Center
Walking into the event, I noticed something refreshing – real representation. Different ages, races, body types, and stories. guardian’s campaign doesn’t just talk about diversity; it lives it. And as someone who sometimes feels overlooked by mainstream standards, seeing this inclusivity felt like a warm hug.
Malaysia’s diversity is its strength, and guardian is leaning into that. They’re not just about selling products – they’re about empowering communities, making self-care accessible, and showing that everyone deserves to feel seen and valued.
Why This Matters
Life gets busy, and we often forget to prioritize ourselves. guardian’s message isn’t just about looking good – it’s about feeling good and being in control of our health and happiness. Taking care of ourselves isn’t selfish; it’s how we show up for the people and things we care about.
When you take control of your wellbeing, whether it’s through a skincare routine, a mindful moment, or a health check, you’re sending a powerful message: “I’m worth it.”
Leaving Inspired
I walked out of the event with more than just goodies (though those were great too!). I left with a reminder that perfection is overrated and that our quirks, struggles, and imperfections make us who we are.
guardian isn’t just about products anymore; they’re about helping us own our stories, no matter where we’re at in life. So, here’s to embracing the messy, the imperfect, and the beautiful. Thank you, guardian, for reminding us that we’re enough – exactly as we are.
Let’s keep this energy going. How are you owning your beautiful today?
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Bad News: Skincare Isn’t a Once-and-Done Thing
Skincare is a lifelong journey. Just last month, I attended the Kinder to Skin Workshop by Eau Thermale Avène and guardian, where we delved into the concept of preventive skincare. And guess what? The aging process starts as early as 25 years old!
Aliyawanders 
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