Emotions in Bottles with The Adidas “Feel the Vibes”

Adidas has taken fragrance beyond mere scent—introducing Feel the Vibes (Vibes), a bold collection designed to elevate moods, inspire action, and embrace emotional well-being. Launched by Coty, these Eau de Parfums (EDPs) blend cutting-edge olfactory artistry with neuroscience to create a sensory experience tailored for real life. Each fragrance is more than just a perfume, it’s also a lush mood enhancer.

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Last Aug 5, 2025, I had the privilege of attending the happening launch event at Sunway Pyramid. Set against a lively backdrop of bright installations and immersive scent zones, the event invited attendees to explore three mood-inspired “zones”: Power Up, Relax, and Escape (and get a sample at the end). Interactive stations let you sample the fragrances, and feel how each scent resonated with your mood in real-time.

The Six Scents & Their Creators

Here’s a closer look at each fragrance, the mood it channels, and the perfumer behind them:

Escape – For Everyday Adventures

Full Recharge by Emilie Coppermann — A refreshing, earthy blend of cedar leaf and clary sage, designed to uplift your spirit and boost confidence. In consumer tests, 80% felt it improved their sense of well-being.

Happy Feels by Marypierre Julien — A floral-fruity burst of grapefruit extract and jasmine. It evokes bliss and positivity—79% of testers said it had a positive impact on their mood.

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Relax – Moments of Comfort and Calm

Chill Zone by Ilias Ermenidis — A soothing blend of lavender and vanilla that exudes warmth and peace. About 71% of users reported feeling more relaxed.

Get Comfy by Gabriela Chelariu — Mandarin and vanilla notes wrap you in a comforting, cozy embrace—86% of testers were inspired by a feeling of comfort.

Power Up – Energy for Action

Energy Drive by Fabrice Pellegrin — A dynamic aromatic fougère with cardamom and spicy pink pepper—75% felt an energy boost.

Spark Up by Frank Voelkl — An explosive, invigorating blend of sweet orange and black pepper—87% reported it boosted their mood.

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Sustainability & Thoughtful Design

Adidas and Coty didn’t just focus on scent—they prioritized sustainability too. The range is vegan, uses upcycled alcohol, comes in bottles made with 25% recycled glass, and caps made from at least 96% post-consumer recycled plastic.

Proven to Lift, Backed by Icons

Consumer tests found that at least 81–85% agreed the scents boosted mood and made them feel positive.

For added flair, ambassadors like Ava Max, gymnast Nia Dennis, and athlete Sasha Zhoya embody the energetic, confident, and expressive spirit of the collection.

The Adidas “Feel the Vibes” collection are emotions. in a bottle. Whether you’re aiming to energize, escape, or unwind, there’s a vibe for you. And at Sunway Pyramid, the experience brought those vibes to life—colourful, mood-setting, and unforgettable.

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